About
Why though?
I’ve always been curious about how things work.
Not just what they do, but why they do it that way. It’s a habit that’s followed me from an old family computer to the systems I work on today.
Same questions.
Bigger problems.
Experience
20+ years
-
Websites opened the door.
-
Stores created new
opportunities.
-
Marketplaces expanded
the possibilities.
-
Marketing brought it all closer
together.
-
Integrations turned tools into
systems.
More than 20 years building for the web.
The tools changed. The possibilities expanded. So did my thinking.
The bigger picture
I want to understand the whole thing.
Because the thing you’re asking me to build
rarely exists on its own.
It touches your customers, your team, your
processes, your data and the other tools you use.
Understanding those connections is usually
where the interesting opportunities appear.
So when you ask me about a website,
I’m thinking about the business behind it.
So, what do you want to make better?
Maybe you already know what you need.
Maybe you just know something
isn’t working
as well as it could.
Either way, I’d love to hear about it.