Shopify builds, properly done
Themes built from scratch with performance as the first decision, not a plugin afterthought. Lean markup, fast loads, mobile-first, and a back-end you can actually run yourself.
I build online shops that work as hard as your shop floor. Migration, performance, Click & Collect, and the operational details that actually matter.
The retailers I work with usually have one thing in common: they've been in business long enough to know what works on their shop floor, but their online presence is either holding them back or doesn't exist yet. They're independent, established, and they sell physical products to real customers.
Themes built from scratch with performance as the first decision, not a plugin afterthought. Lean markup, fast loads, mobile-first, and a back-end you can actually run yourself.
Years of search equity, customer accounts, and product history don't have to disappear when you change platform. I map every URL and move every record so the cutover is invisible to your customers and to Google.
Online orders, picked in-store, collected by the customer or delivered locally. The operational logic that connects your stock room to your storefront, built properly, not bolted on.
Sell a pair in-store, see the website update in seconds. Your till and your online shop running off the same inventory, so you never oversell and never disappoint.
Most independent retailers under-invest in their Google Shopping feed. I set yours up properly, hit the quality thresholds Google rewards, and make sure your products show up where customers actually search.
A slow shop is a leaking shop. I tune image handling, script loading, and theme architecture together so your site stays fast under real load, including the peaks that matter most.
Every retail ecommerce project I take on follows the same rhythm. No surprises, no hidden phases, no sudden scope changes.
A proper conversation about your business, your stock, your customers, and what an online shop needs to do to be worth the investment.
A clear written scope and fixed price. No hourly billing, no open-ended invoices.
I build in stages and share progress as I go. You see the site take shape, not just at the end.
Cutover, monitoring, and a managed service that keeps your shop running long after launch.
Typical project timeline is eight to fourteen weeks depending on scope. Migrations take longer than fresh builds. Multi-store operations take longer than single-store. I'll tell you the honest timeline when we scope.
One project, a lot of detail worth reading.
Millars Shoe Store moved from a legacy ecommerce platform to Shopify without losing a single URL, a single ranking, or a single day of trading. PageSpeed climbed from 58 to 98. The site now talks live to their till system on the shop floor.
See the full case study →I'm not a generalist who occasionally takes ecommerce projects. Independent retail is what I focus on, and the experience compounds. Every retailer I work with makes me better at serving the next one.
Your Shopify account, your domain, your content, your data. Nothing locked behind my access. If you ever decide to leave, you take everything with you.
You'll work directly with me from the first conversation to the launch and beyond. The person scoping your project is the person building it.
Three quick questions and I'll come back to you within 48 hours. No obligation, no sales pitch, just a useful conversation about whether your business and my approach are a fit.
Start a conversation → Email me directly →