Lily’s Kitchen / Ecommerce concept

Putting the ingredients front & centre.

What if choosing your pet’s food started with the food itself?

An ecommerce experiment that lets owners build their pet’s order visually, adding food and treats to the bowl before moving on to shopping.

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01 / The idea

What if the ingredients became the interface?

Instead of a conventional product grid, the experience starts with the food itself.

Owners explore ingredients, flavours and products visually, building their pet’s order around what actually goes into the bowl.

A more engaging, tactile and on-brand way to shop for pet food.

02 / The experience

Build their bowl.

Owners choose from real ingredients and products, adding them to the bowl visually. The interaction carries through to the shopping journey, making product discovery playful, intuitive and closely connected to the brand.

The build-your-bowl interface on a laptop and a phone, ingredients flying into a dog bowl

Lily’s, if you’ve somehow ended up here... shall we make this real?

Next project / 03

Aromathy

Manufacturing OS

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A connected operating system for makers and growing manufacturers. From product and procurement to production, stock, compliance and distribution, all in one place.